Young Tokyo coffee shop owners revive declining coffeehouse culture.

Japan's traditional coffee shops, kissaten, are reviving as nostalgic spots popular among youth, celebrated through social media.

You know those traditional coffee shops in Japan? They’re called kissaten and they were all the rage back in the '80s, but now they’re fading away like my chances of keeping my New Year's resolution. We got specialty drip shops and global chains taking over, plus a lot of the owners are getting up there in age.

But hold up, it’s not all doom and gloom! Young folks are stepping up to bring these nostalgic gems back, seeing them as retro hotspots from the Showa Era. With photos of outrageous parfaits and funky interiors blowing up on social media, the hashtag #junkissa is popping off with around 1 million posts. It’s safe to say kissaten are officially a cool part of the youth culture now!

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