Starbucks at Ise Jingu has hidden secrets in its roof tiles.
Starbucks adapts its design in Japan, blending traditional architecture with its branding, notably at the Ise Naiku-mae branch.
Starbucks is taking the concept of local adaptation to a whole new level in Japan. Specifically, at the Ise Naiku-mae branch in Mie Prefecture, they’ve ditched the signature green-and-white branding to blend in with the traditional architecture surrounding Japan’s most sacred shrine, Ise Jingu. You won’t believe how easy it is to walk right by this store, created in the “tsuma-iri” style, where signs are subtle and elegantly designed.
Once inside, it’s a warm embrace of simplicity. The second floor boasts stunning views of the historic streets, making it an ideal spot for a relaxing pit stop. Starbucks still serves your favorite drinks, including rare limited editions like the Ruby Chocolat Symphony Frappuccino. But the real star here? Those intricate onigawara tiles depicting coffee trees and a potential hummingbird, which ties back to their charity program. So, if you're venturing to Ise Jingu, do yourself a favor and capture those roof tiles to share a story that might just go viral!
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