Japanese hot springs town ignites mountain annually in stunning tradition.
Uonuma hosts unique winter festivals, including icy baths for grooms and stunning displays of fire and snow.
Let me tell you about some wild winter festivals in Uonuma, Niigata Prefecture. You think it’s all about rice production? Nah, we’ve got traditions that’ll literally chill you! First up is the Yunosato Snow Festival, celebrating 380 years of lighting 108 straw bonfires in March to pray for health and a bountiful harvest. Picture 108 fiery flames against the snowy backdrop and fireworks lighting up the night—it’s like a scene out of a dream! Meanwhile, locals are pounding mochi to traditional tunes, creating an unforgettable vibe.
Next is the Snow Flower Water Festival in February at Yabuue Hachimangu Shrine, where they drench recently married men in icy water to bless their marriages. Want to experience it? I’d recommend watching from a safe distance! Plus, Uonuma’s not just about the festivals. You can go snowshoeing from January to March, getting a fantastic workout while trekking through a snowy paradise. Little ones can try out a Snow Strider at Koide Ski Area for some family fun on the slopes. Don’t miss out on maple syrup season at Echigo Herb Fragrance Park—you’ll even get to taste it! So, get ready for a winter packed with festivals, snow activities, and some seriously delicious food!
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